Hygiene Mela in Athmaqam (AJK) Report


I am extremely grateful and wish to thank the management team for organizing such a successful Mela.

I also wish to thank the volunteers and the catering staff for rendering their best of services for the smooth running of this Mela.

In addition I would like to appreciate the contribution and cooperation of media personnel’s for nice coverage before and after organizing of this Mela.

I am deeply thankful to all NGOs/INGOs and government departments for their active participation.


Salik Foundation



3 Introduction
3 Objectives
3 Planning
3 Publicity
4 Inauguration
4 Events in Hygiene Mela
4 Interactive theater
5 Exhibition stalls
5 Attendance
5 What People said about Hygiene Mela
6 Benefits to Community
6 Evaluation form Attendees
7 Coverage
7 Conclusion
8 Pictures Gallery


Hygiene Mela is a kind of demonstration sharing different better application of Hygiene methodologies in shape of entertainment. It’s a form of education for local community in improving their knowledge regarding hygiene. It’s a type of connectivity among NGOs government departments and community for making better working relationships.

This type of event brings changes in behavior and is cost effective way of promoting health and preventing diseases. It provides an enhanced learning environment for the community.


1. To create awareness regarding hygiene among the local population living in tehsil Athmaqam.
2. To provide hygiene education to a large group of people in one time.
3. To provide a common platform to NGOs, Government departments and other stakeholders.


(1) Planning:

Salik Foundation was the key host of this Mela. The methodology adopted to organize this Mela was participatory.

Planning for this Mela started from October 16, 2008. Salik Foundation invited NGOs/INGOs and members of other organizations and institutions for a planning meeting.

In Planning meeting it was decided that the Hygiene Mela would continue to be a one-day event from 10 am to 4 pm. It was also decided to invite Mr. Attaullah Atta (DC Neelum) as chief guest.

8 organizations came forward voluntarily and 4 sub committees were formed. Each committee had 5-6 members and was responsible for a particular component of Mela.

The collective efforts and ownership culminated in a successful one-day event.

(2) Publicity:

One among the 4 sub committees had the responsibility of pre event publicity. Posters (A4 size) were distributed and pasted on walls widely. The Mela was also publicized by loudspeaker and through newspaper. A press release regarding Hygiene Mela was published in Local newspaper a few days before. Invitations were sent to various community centers, health centers, Govt departments and the local press.


The Mela was inaugurated by Mr. Attaullah Atta (DC Neelum) by cutting a ribbon. The inauguration then followed by program consisted of different events.

The program started with recitation of Holy Quran. Mr. Shakir recited a few verses from the Holy Quran.

Events in Hygiene Mela:

Debates on Hygiene
Quiz competition
Interactive theaters
National songs
Local Music (Qawali)

Different school children participated in debates on hygiene jokes and sang national songs. A quiz competition was also included in the Mela. In this competition simple questions regarding hygiene were asked from children and women and prizes were given to the winners.

Interactive theater:

Salik Foundation theater volunteers performed on a script in Hygiene mela. The script emphasized on:

A: Washing hands with soap and air drying

 Before preparing food.
 Before eating food.
 After defecation.

B: Methods of cleaning water

 Boiling for 5 minutes
 Keeping transparent bottles of water in Light for 8 hours

Exhibition Stalls:

In this Mela 9 organization participated and had their exhibitions stalls. These were:

• Peace Foundation.
• Press for Peace (PFP).
• Society for sustainable development (SSD)
• Alsaba Development Organization (ADO)
• Pakistan Community Development program (PAK CDP).
• Norwegian Refugee Council (NRC).
• Sukhi Development Foundation (IR).
• Friends Foundation.
• Khushi Foundation

Most of the stalls displayed by NGOs were information based and displayed variety of information to the participants.


A total of 1280 male and 240 female attended this Mela. The Participants were from all age groups.

What People Said?

Mr. Attaullah Atta (DC Neelum)

Healthy, Encouraging, Promoting, Educating and participatory event which mobilize community to follow some principles to reduce diarrhea among children.

This raised core health issues and taught preventive measures in shape of different events. Excellent job done by well-equipped team of Salik Foundation for organizing all stuff.




Mufti Khalid Manzoor:

It was a very good approach towards hygiene education. It emphasized on the importance of cleanliness in the light of Islamic teachings.

Dr Afzal:

This was a very good program; the theater and other programs were very informative and emphasized on cleanliness. Very good Hygiene messages delivered to the people, which would be very helpful in diarrhea reduction.

Fathers and mothers Views:

Very good event, along with efficient hygiene education. It was very informative. We also learnt how to improve our health and to prevent illness by gaining Knowledge in this Mela.


Benefits to Community:

 The community learnt how to improve health and prevent diseases by gaining knowledge.
 The community learnt how to clean water from germs at home.

Evaluation from attendees:

The volunteers provided very good support. The volunteers helped much in keeping record of the number of attendees and the collection of evaluation forms. Visitors returned a total of 50 evaluation forms.

92% Found Hygiene Mela enjoyable.
86% Found Hygiene Mela informative.
90% Found Hygiene Mela well organized.
92% Found exhibitions informative.
96% would attend similar events in future
4% would probably attend.
0% would not attend.


Print media covered the mela story extensively. Key people were interviewed before and during the mela. A press kit was also provided to the news reporters before the mela. The newspapers that covered the event were Daily Khabrain, Daily siasat, Azkar and Muhasib.


The Hygiene mela was seen a successful event, while changing their attitudes and behaviors and was cost effective way of promoting hygiene and preventing diseases. Its aim was to provide learning environment for the community. For this purpose different activity in the mela ware organized very well. Exhibition stands of Salik Foundation and other NGOs in the mela were very informative.

As compare to the last mela held in Mirpura in October 2008 there was all round improvement in this mela. The level of participation has gone up significantly. The focus on outcome made the mela more impact and result oriented.